Social Listening
For my social listening post, I have decided to analyze what people are saying about Dutch Bros. because they came out with a new drink at the beginning of the month called the "Pumpkin Pie Soft Top". They released a post on their Instagram on October 1st announcing the new drink was here, and the feedback in the comments seems to be mostly positive, with most comments either saying it sounds really good or it was really good. Positive or negative, it seems Dutch Bros. responded to many of the comments either thanking them for their support, or trying to assist any way they can with those who were dissatisfied. This doesn't come as a surprise to me because it is very much integral to Dutch Bros. brand to be friendly and accommodating, and I would say that is their value proposition. Some specific conversations had in the comments include when @sarahblinkk commented "I was soooo excited to try this this morning until I finally got it after waiting 20 mins just fo