Garrett's Blog

     For my social listening post, I have decided to analyze what people are saying about Dutch Bros. because they came out with a new drink at the beginning of the month called the "Pumpkin Pie Soft Top". They released a post on their Instagram on October 1st announcing the new drink was here, and the feedback in the comments seems to be mostly positive, with most comments either saying it sounds really good or it was really good. Positive or negative, it seems Dutch Bros. responded to many of the comments either thanking them for their support, or trying to assist any way they can with those who were dissatisfied. This doesn't come as a surprise to me because it is very much integral to Dutch Bros. brand to be friendly and accommodating, and I would say that is their value proposition. Some specific conversations had in the comments include when @sarahblinkk commented "I was soooo excited to try this this morning until I finally got it after waiting 20 mins just fo...

Ore-Ida       After 5 years of quietly sitting among the top of the frozen potato game without any ads, Ore-Ida  has started a new ad campaign hammering home the idea that they are the most consistent and predictable around. It comes as part of a larger effort by parent Kraft-Heinz to revamp their legacy products. The  article  stood out to me because of the fact that they haven't felt the need to put out any ads for the last 5 years. The article highlights that the new campaign includes a more colorful packaging, a fairy-tale style ad with singing animals and trees, with the ad conveying that Ore-Ida's potatoes are more reliable and delicious than anything else around. Other companies under Kraft-Heinz, namely Jell-O and Kraft Singles, have undergone renovations to modernize their brands, and this seems to be a continuation of that effort. Kraft-Heinz has also recently experienced a change in leadership, which may be related to recent branding changes. I ...